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1. Privacy Philosophy

Alicia Realty (“Alicia”) has adopted this privacy statement in order to demonstrate our firm commitment to the privacy and confidentiality of your personal information. As a licensed real estate company, Alicia adheres strictly to state and federal laws regarding privacy, as well as the National Association of Realtors® Code of Ethics. Additionally, most states, in their laws governing real estate licensees, impose specific requirements that licensees keep most or all personal information of clients in confidence. As a licensed real estate brokerage company, we comply with those laws. We have taken further measures to enhance the protection of your privacy as outlined in this Privacy Statement. Whether you choose to list your property with Alicia, or are simply visiting our web site, you can be assured that we take our commitment to your privacy seriously. The following discloses our information gathering and dissemination practices for this web site, www.mls-fla.com

2. Information Collection and Use

Alicia is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement.

Personal Information

Alicia does not collect personally identifiable information from users without their consent. Presently we are not using this web site to gather any personal information, except what you may choose to send us via an email link on the site. As a reminder, you should never send us your social security number or other sensitive financial information via email.

Web Site Trend Measurement

Alicia may use a third-party provider to track information about the usage of this site. The data gathered simply reports on web server activity. It includes a count of visitors, which networks are being used, which browsers are being used, as well as which sites refer visitors to us. All of those parameters are part of the main HTTP protocol and are passed to the server by all standard browsers. No personal data or any details about individual users is gathered by the third-party tools. Visitors are tracked via IP address, no cookies are used.

3. Security

Workplace Security

We also do everything in our power to protect user-information off-line. Our employees are subject to a strict employment policy regarding confidentiality. Each employee is kept up-to-date on our security and privacy practices: every quarter, as well as any time new policies are added, our employees are reminded about the importance we place on privacy, and what they can do to ensure our customers’ information is protected. All of our users’ information is restricted in our offices. Only employees who need the information to perform a specific job (for example, our listing management coordinators or licensed real estate professionals) are granted access to personally identifiable information.

4. Sharing of Information

We may share aggregated demographic information with our partners and advertisers. This aggregated demographic information is not linked to any personal information that can identify any individual person.

Web Development and Software Providers

We have partners who assist us in our web site development and who provide software that supplies the functionality and tools available to users on the web site. Those partners have access to our data, passwords and systems in order to maintain and improve our web site. Each of these partners is subject to confidentiality and non-disclosure provisions that prohibit them from misusing or sharing any confidential information with third parties.

Multiple Listing Service

When a user contracts to list their property with Alicia, the user agrees that most of the information gathered during the listing process will be transferred to the local Multiple Listing Service (MLS). In fact, listing the property in the MLS is one of the key services provided by Alicia. If a user chooses not to have their property listed in the MLS, the user may notify Alicia at the time of the listing so that the listing contract can be altered to provide that the property information will not be transferred to the MLS.

5. Correcting and Updating Personal Information

If a user’s personally identifiable information changes, if a user sees that their information on our web site is incorrect, or if a user no longer desires our service, we will endeavor to provide a way to update, correct or remove that user’s personal data provided to us. This can usually be done by contacting Alicia Realty. You can do so at any time and as often as necessary. However, because Alicia and/or its brokers/agents hold real estate licenses, we are required  to keep information and specific documentation regarding our relationship and dealings with you. Therefore, we are unable to remove all information about you from our business records.

6. Choice and Opt-out

Our users are given the opportunity to “opt-out”of having their information used for contact purposes. Users who no longer wish to receive our communications or promotional materials from our partners may opt-out of receiving these communications by emailing us.

Users of our site are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.

7. Links to Other Sites

This web site contains links to other sites. Please be aware that Alicia is not responsible for the privacy practices of such other sites. You should make yourself aware of the point at which you leave our site and enter another web site. You should read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to the Alicia web site.

8. Notification of Changes

Alicia has developed our Privacy Statement with an emphasis on our strong commitment to our users’ privacy and based upon our current operations and practices. We recognize, however, that Internet technology and the real estate industry, and hence, our business model, are rapidly evolving. Accordingly, our practices are subject to change in order to facilitate our ability to provide users with the best service and product for their money while ultimately protecting consumer privacy. If we decide to change our Privacy Statement, we will post those changes on this page of our web site so users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the Privacy Statement in effect at the time of the usage.



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